Back
Back
Apollo Neuro — Onboarding
Improved wearable device app onboarding, focusing on clarity and guidance for new users
Role
Product Design, UX Research
Industry
Health Tech · Wearables · Mobile
Team
Jonathan Carson, Erin Keefe
Year
2021-2022
Challenge
Apollo is a wearable device that calms the nervous system passively using subtle vibration patterns. It's the first wearable device for adults that focuses on output rather than input.
A new and unique device has a learning curve associated with it. I was tasked with improving the app onboarding experience.
Process
I started with a heuristic analysis on the current onboarding process, which I realized is identical to the actual paper manual customers receive in the box. The information is generalized and offers little guidance on how to even use the device for its purposes.
I analyzed survey responses from over 400 active users and discovered 13 pain points. We prioritized these issues by perceived effort and stakeholder values, resulting in 4 that were relevant to address during onboarding.
From most to least common:
Users have to hunt for information, which takes effort or is too difficult to find
Users feel lost and seek guidance, especially when first using the product
Users are unclear on how to best wear the device
Users are experiencing discomfort and skin irritation from wearing the Apollo
It’s recommended to use Apollo 3+ hours per day, 5 days per week to see benefits. Our goal is to improve the onboarding process so that first time users use Apollo consistently, so that they can feel the benefits.
Outcome
We created an animated sequence to demonstrate how Apollo should be worn and its basic functions. We added avenues for learning more and finding help throughout the process to prevent previously frustrating dead ends.
More to come :)
Back
Apollo Neuro — Onboarding
Improved wearable device app onboarding, focusing on clarity and guidance for new users
Role
Product Design, UX Research
Industry
Health Tech · Wearables · Mobile
Team
Jonathan Carson, Erin Keefe
Year
2021-2022
Challenge
Apollo is a wearable device that calms the nervous system passively using subtle vibration patterns. It's the first wearable device for adults that focuses on output rather than input.
A new and unique device has a learning curve associated with it. I was tasked with improving the app onboarding experience.
Process
I started with a heuristic analysis on the current onboarding process, which I realized is identical to the actual paper manual customers receive in the box. The information is generalized and offers little guidance on how to even use the device for its purposes.
I analyzed survey responses from over 400 active users and discovered 13 pain points. We prioritized these issues by perceived effort and stakeholder values, resulting in 4 that were relevant to address during onboarding.
From most to least common:
Users have to hunt for information, which takes effort or is too difficult to find
Users feel lost and seek guidance, especially when first using the product
Users are unclear on how to best wear the device
Users are experiencing discomfort and skin irritation from wearing the Apollo
It’s recommended to use Apollo 3+ hours per day, 5 days per week to see benefits. Our goal is to improve the onboarding process so that first time users use Apollo consistently, so that they can feel the benefits.
Outcome
We created an animated sequence to demonstrate how Apollo should be worn and its basic functions. We added avenues for learning more and finding help throughout the process to prevent previously frustrating dead ends.
More to come :)